Agent Profiler is one of the most useful marketing tools that you have at your disposal as a BWJ Travel Agent. We highly encourage all of our agents to create one. If you haven’t made one already, click here to get started!
There are a lot of components to the Agent Profiler. You must achieve 100% completion of all of them in order to publish your Agent Profiler and have it public. In a vast sea of travel agents that have their profiles on display in the Travel Leaders Network, you’ll have to work to appear different from everybody else. Here are 3 tips to make your Agent Profiler stand out:
Upload a Good Profile Photo:
Your profile photo is the first thing potential clients will see, so it’s crucial to make a good impression. Choose a professional yet friendly photo where you appear approachable and trustworthy. Ensure the photo is well-lit and high-resolution, and consider using a backdrop that reflects your personality or your passion for travel.
Highlight Areas of Expertise:
In the competitive landscape of travel agents, demonstrating your expertise is essential. Highlight specific destinations and special interests that you excel in, as well as supplier partners that you prefer or have strong relations with. Make sure that the specialties you feature on your Agent Profiler align with your niche. If you’re having trouble displaying your specialties, check out our blog article about that.
Share Photos from Your Travels:
One of the most effective ways to connect with clients is by sharing your own travel experiences. Include photos from your personal adventures to showcase your firsthand knowledge of different destinations and activities. Be sure to include captions that provide context or tips related to each photo, demonstrating your expertise and adding value for potential clients.
In addition to these tips, consider personalizing your Agent Profiler with a compelling bio that highlights your background, qualifications, and what sets you apart as a travel agent. Regularly update your profile with new photos, testimonials from satisfied clients, and any relevant certifications or awards you receive. By creating a standout Agent Profiler, you’ll increase your visibility within the Travel Leaders Network and attract more clients to your services.
We hope these 3 tips to make your Agent Profiler stand out are helpful! Check out our lessons on Agent Profiler and Agent Universe here for more guidance.