What to Do When Clients Find Better Deals Online

What to Do When Clients Find Better Deals Online

In the age of the internet, it’s not uncommon for clients to come across travel deals online that appear to be more affordable than the packages offered by their trusted travel agents. As a professional in the travel industry, it’s crucial to handle these situations with tact and thoroughness to maintain client trust and satisfaction. Here’s a step-by-step guide on what to do when clients find better deals online.

1. Confirm the Authenticity of the Website

The first step when a client presents you with a cheaper deal is to verify the legitimacy of the website offering the deal. The internet is rife with scams and unreliable sources, and ensuring the credibility of the site is paramount. Here’s how to go about it:

  • Check the URL: Look for secure URLs (https://) and well-known domain names.
  • Research the Website: Look for reviews and ratings from other users. Trusted travel forums and review sites can be valuable resources.
  • Check for Red Flags: Poor website design, lack of contact information, and too-good-to-be-true prices are potential indicators of a scam.

2. Verify the Trip Details and Itinerary

Once you’ve established that the website is legitimate, the next step is to ensure that the deal is genuinely comparable to what you’re offering. This involves a meticulous comparison of all the trip details:

  • Request a Screenshot or Full Details: Ask your client to provide a screenshot of the deal, including all the specifics such as dates, times, accommodations, transportation, and any included activities or excursions.
  • Visit the Website Yourself: If possible, go to the website to see the deal firsthand. Take note of all the included and excluded components.
  • Compare Thoroughly: Make sure that every aspect of the trip matches what you’re offering. Sometimes, lower prices might come with hidden costs or less favorable conditions.

3. Explore Price Matching Options

If, after thorough verification, you find that the client has indeed found a better deal with the exact same itinerary, it’s time to consider price matching. Here’s how to proceed:

  • Contact Your Supplier: Reach out to your suppliers to see if they can match the price. Many suppliers are willing to adjust their rates to retain business.
  • Adjust Your Commission: If supplier price matching is not an option, consider reducing your commission to match the lower price. While this may affect your immediate earnings, it can help maintain client loyalty.
  • Evaluate Client Value: Consider the long-term value of the client. Sometimes, making a small sacrifice in the short term can lead to a stronger, more profitable relationship in the future.

Building Lasting Relationships

In the travel industry, fostering strong client relationships is paramount. Your goal should be to position yourself as the better option, not necessarily the cheaper one. Here are some key points to emphasize in your client relationships:

  • Personalized Service: Highlight the personalized attention and bespoke service you offer. Unlike automated online bookings, you provide expert advice and tailored experiences.
  • Expert Knowledge: Share your extensive knowledge and insider tips that clients might not find online. Your expertise can add significant value to their trip.
  • Problem-Solving: Emphasize your ability to handle issues that may arise before, during, and after the trip. Your clients can travel with peace of mind, knowing they have a dedicated professional to assist them.

Ultimately, the aim is to build relationships where clients choose you for your superior service, reliability, and expertise. By focusing on these aspects, you can make cost a secondary factor, ensuring clients see the value in what you offer beyond just the price.

When you’re feeling lost on what to do when clients clients find better deals online, refer back to our advice. This requires a careful, methodical approach and a focus on building lasting relationships. By verifying deal authenticity, ensuring detailed comparisons, and considering price matching, you can maintain client trust and loyalty. Emphasizing the superior value of your services will help ensure that clients come to you not because you’re the cheapest, but because you’re the best.