Travel Agent Tips: How to Reestablish Your Value as a Travel Agent

Being a travel agent is an exciting opportunity that is filled with potential. As a travel agent, you enter an exciting world where you can guide people to new experiences. But since it is so competitive, you need all the help you can get to establish or reinvent yourself.

With more than three decades of experience helping travel agents across the country maximize their earnings, BWJ is a key player in the niche. Let us take you through the steps of reestablishing yourself as a specialist travel agent to get more leads and better returns.

1. Reposition Yourself as a Specialist Travel Agent

Like with most professions, your profile as a travel agent needs to stand apart in a crowd. And boy, trust us when we say generic travel agents are a dime a dozen in the world. All you need to do is search for the term travel agent, and a million links will pop up on your search. So, what can you do to stand out?

Simple – you choose a few niches that you know you’re strong at and work on them exclusively. While it might seem like you’re reducing the number of possibilities, in the long run, you’ll get a lot more conversions.

2. Understand the Shifts in the Travel Industry

To say that the travel industry is dynamic and ever-changing is a huge understatement. Travel is something that can change depending on thousands of factors across the globe. A good example to consider is the COVID-19 pandemic that brought the entire world to a halt. Post-pandemic travel has also been controlled in certain countries.

As a specialist travel agent, you need to keep yourself ahead of these trends in the industry. Keeping yourself in the loop when it comes to dynamic shifts can pay dividends. When it comes to changes in the travel industry, remember that it should be you calling up the clients to revise their travel plans and not the other way around.

Read: How to Be a Travel Agent If You Haven’t Traveled Much

3. Identify Key Challenges in the Niche

As a travel agent, you need to familiarize yourself with the unique challenges that this niche provides. One of the more important challenges for a travel agent is how to differentiate yourself as a service provider. Given that there are thousands of other agents, you should market yourself in a way that is unique.

Another hurdle is the high fees that are required by service providers such as Airbnb or You need to put in the work to have a relationship with service providers so you can offer your clients a distinct advantage when it comes to price.

4. Don’t Shy Away From Complicated Trips

Don’t be that travel agent who only takes the easy trips. Remember that there is a lot more competition for these, and the real money lies in trips that are challenging to put together. Not to mention that most clients will not pay much for a trip that they can book themselves!

Expand your knowledge when it comes to international business travel or around-the-world trips for groups. These are just some of the niches that are difficult to coordinate but have a huge global demand. Also, you can get a lot more qualified leads by arranging difficult trips than for trips that are straightforward.

5. Leverage Social Media and Email

Do you stay away from social media and computers? Well, you should get back in there because that’s where all your clients are! We’re not asking you to spend all your time on social media, but it is a powerful platform for generating leads. With close to 4 billion people on at least one social platform, you can reach a lot of people.

Another thing that travel agents should use more is email. We don’t mean just exchanging customary introductory emails. You need to focus on creating a complete email campaign for your travel agency. You don’t have to worry too much about this – BWJ Agents can help!

6. Get in Touch With the Experts

If all this sounds too overwhelming for you, or you want to get started without any delays, you’re in the right place. With more than thirty years of experience in the travel industry, the Book With Jacob team can give you all the tools and study materials you will ever need.

Being an award-winning brand, we can assure you that we will prepare you to become the travel agent that you’ve always wanted. We’re proud of the fact hundreds of successful travel agents have walked through our doors. There are so many tools that you can use once you’re enrolled, including 1-1- meeting with our Founder, Jacob, our 24/7 agent support, sales and marketing guides, and so much more.

While becoming a travel agent is not going to be easy, we can promise you that we will remain by your side throughout your journey! Leverage our vast experience in the industry along with our helpful community to get the most out of your enrollment. With our guidance, you’re well on your way to becoming the top 1% of travel agents!