Top 10 Tips for Hosting the Best Travel Agency in the World

Building a travel agency can be quite challenging, and if you want to be the best, it’s a whole new level of difficulty! But the crazy thing is that it can be done with a little bit of effort and creativity.

Book With Jacob is the top host travel agency in the world, and we have a bird’s eye view of the landscape. Partnering with us can fast-track your travel agent career and help you build your own business.

Our experts have shared these ten tips that can help you get started.

Read more: The Importance of Building Relationships with Travel Suppliers

1. Have a Business Plan

The first and foremost step is to have a business plan on which you base your entire process. Like any business, you have to define your objectives and your end goal with your travel agency. Is it to become the largest? Or perhaps you want to treat your customers to exotic locales and vistas. A business plan is where you include all details about this and how you’re going to address them.

2. Conduct Market Research

Another important area of building a travel business that is sometimes overlooked is market research. As a travel agent, you need to know how many people will actually take the trip to go to a specific destination. A great way to do this is through surveys and online polls. It also helps to have access to business intelligence tools to analyze your competition. It can highlight gaps in the market which you can exploit.

3. Research the Legalities

Hosting a travel agency might require a lot of legal research. Licensing requirements in the US are pretty lenient; all you need to do is complete a simple form, pay a small fee, and voila – you’re on your way to becoming a travel agent! The legal issues research is for the countries that you’re planning to conduct tours to. Reading up on the laws or getting a contact there can be a great start to understanding their legal system.

4. Plan Your Marketing Strategy

The travel space is pretty crowded, and it is going to be a challenge to set up your own travel agency. But the good part is that with a bit of marketing, you can easily stand apart from the crowd. Research into finding the right target audience for your planned tours to start with. Then, create targeted ads based on the marketing channels your audience uses. Allocate a good-sized budget for marketing because this is vital to your success.

5. Create a Brand Identity

Another part of standing out is creating your own brand identity. Spend time to come up with a concept for your travel agency and a memorable logo that you can use on your marketing collateral. Take a look at your top competitors and come up with a pitch that is different from all of them. Come up with brand colors and ensure that they stay consistent throughout all types of campaigns.

6. Build an Online Presence

As a travel agency, your online presence is pretty much everything about your business. Start with an easy-to-read and user-friendly website that clearly lists all the packages that you have. With SEO becoming a vital part of online reach, you need to invest effort and resources into digital marketing as well. Leverage the power of social media to create engagement for your travel agency.

7. Build a Travel Network

One of the most challenging parts of creating a travel agency is building a network. A travel agency needs to have hotels, airlines, and other local agents in their network to ensure success. The easiest way to gather contacts is to participate in travel conferences and expos. Once you’re up and running, it is also important that you create referral programs that can help your business.

8. Integrate the Latest Technology

With technology advancing by the day, it is critical for your business to have a strong foundation. The goal is to make it as convenient as possible for people to book your tours. Using a CRM considerably streamlines your business and opens it up for further integration. Include mobile booking options to increase ease of use for people without computers.

9. Include Client Feedback

Client feedback and review are vital for the travel agency business. Implement tools like feedback surveys, online suggestion boxes, and other methods to help your customers express their needs. Google reviews are also a great place to watch for feedback. Remember to respond professionally to feedback, good or bad!

10. Create a Robust Support System

If there’s one thing that you can be sure of when arranging tours, it’s that things can go wrong! When this happens to your customers, you need to have a strong customer support system that can handle it. Ideally, you need to have a 24/7 customer support system in place to address grievances and issues.

Are you looking for a reliable and trustworthy brand to start your travel business? Look no further than BWJ Agents. With more than three decades in the business, Jacob is the #1 rated travel agent in the US. Check out our website now to get started on your dream agency today!