Create Content on Your Next Trip!

Create Content on Your Next Trip!

As a travel agent, your own adventures can be more than just a leisurely escape; they’re the best time to create content. Every journey presents an opportunity to capture engaging material that can enrich your online presence, attract clients, and showcase your expertise. Whether you’re jetting off on a grand adventure or embarking on a quick getaway, here are some tips to create content on your next trip!

Seize the Opportunity

If you have a trip coming up, seize the opportunity to gather content. From stunning landscapes to quaint cafes, there’s inspiration everywhere. I mean, what better time to get travel content than when you are literally traveling? Make the most of your surroundings and capture the essence of your destination in real-time.

Document Everything

Take a cue from the saying “a picture is worth a thousand words.” Document your journey through photos and videos, capturing every moment, big or small. Even seemingly mundane scenes like waiting at the airport or unpacking at your accommodation can provide valuable content that resonates with your audience. Make sure to get a good mix of both photos and videos at every moment – you never know which form of media you’ll end up needing later. Since your content will most likely just be living on social media sites like Instagram and TikTok, we recommend mainly capturing photos and videos vertically. However, get some horizontal images and videos too, just in case.

Respect Privacy

While it’s essential to capture authentic moments, respect the privacy of others. Avoid featuring strangers’ faces in your content unless you have their explicit permission. Similarly, consider whether you want your own face to be visible in your posts. It can be helpful if you do – a real face behind the content will make your page, and thus your business, much more credible and trustworthy. Including yourself in your content will also make it more personable and relatable, and thus automatically more attractive. However, rest assured that including your face in your posts is not mandatory. You can just have your voice in it – and even that is optional.

Think Beyond Your Niche

Your travels aren’t limited to destinations within your niche. Even if you’re exploring a location unrelated to your usual clientele, there’s still plenty of content to be found. Film the journey itself – from take-off to landing – or document everyday activities like packing and navigating airport terminals. These snippets can be repurposed into engaging reels or TikToks, tapping into the popularity of short-form video content.

Embrace Creativity

Don’t be afraid to get creative with your content. Experiment with different formats, such as time-lapses, boomerangs, or voiceovers, to add variety to your posts. Incorporate storytelling elements to captivate your audience and transport them to your destination through your experiences.

By harnessing the power of personal travel, travel agents can elevate their online presence, connect with their audience, and showcase their passion for exploration. With a keen eye for detail and a commitment to authenticity, every journey becomes an opportunity to inspire and engage others in the joy of travel. So pack your bags, embark on your next adventure, and let your travels fuel your content creation journey. For more help with marketing, check out our Marketing & Lead Generation videos in our Travel Agent Academy.